Dalton Conley’s unconventional narrative uses personal anecdotes and current examples to help students understand big ideas. Chapter-opening Paradoxes stimulate sociological thinking. And NEW Practice activities–in text and online–invite readers to “make the familiar strange.” Scholarship and examples have been refreshed throughout, especially in a revamped Gender chapter. A wide array of multimedia and assessment tools include award-winning InQuizitive activities for students’ pre-lecture prep and NEW online activities for post-lecture practice.